About

                                               

Abhishek Saxena

Brief Introduction 

Dear Friends,  I am a native of Bareilly. My interest is to write blogs on motivational issues. My focus is to motivate and encourage others in order to live peacefully with full encouragement. 

So, always be energetic and focused in life. I am a peaceful and energetic soul. As time passes, I am fully convinced by my own internal voice. I started focusing on my self. I decided to start writing blogs on blogger platform. 

It is based on inspiration. The idea of writing articles on inspiration comes from the present situation faced by the people in the day to day life. It gives me the motivation to write and inspire others. 

But first I started the journey by regular changes in my own personality.
Meditation helps me a lot. It encourages me to see beyond the limits of our own thought process. I have completed some of the digital marketing certifications includes,                                           

                  Fundamentals by Google partners

Certification of Adwords Fundamentals by Google partners
Description: I learned how to do online marketing. Display and Search Advertising, Extension, Cost Per Click, Conversion Rate.

Certification of Online Marketing Fundamentals

Description: The Online Opportunity, First Step in Online Success, Build Your Web Presence, Connect Through Email, Get Started with Search, Be Noticed by Search Ads.
Certification Course in Digital Marketing

Digital certification course by DigiPerform during my MBA course in Invertis.
Learn how to build awareness and interaction with others in the Online Market.

UC NEWSStart Writing Articles on UC NEWS [ 3rd April 2018- Present ]

Highlight: Number of articles: 67Number of views: 87826

Project DescriptionI started my journey on UC NEWS ON 3rd April 2018. It was a pleasant moment of my life. It provides me with the platform to show my skills in the field of writing contents on various issues. Without wasting time. 

I just signed up into a UC account by sending full details which are required. It takes two days for its approval. Finally, the time came when I started writing articles. The articles link ishttps://mp.ucweb.com/dashboard/article?type=normal

E-Chutti
Certification in writing a blog on my traveling Experience for http://EChutti.com
Description: I wrote an article on my Haridwar visit in 2016.
An article about my journey from Bareilly to Haridwar :
http://echutti.com/travel-blog/141/my-travel-experience-haridwar/
This is all about my creative journey in the field of content and digital marketing to date.

Digital Marketing Concepts

Digital marketing just another word to connect globally. It first creates a thought in early 2000. It is an umbrella term, for the measurable, targeted and interactive session of marketing products online. One can connect online with each other through social media platforms and e-commerce websites.

Digital marketing has several parameters which show your presence on websites which you own with help of search engines like google.

Working of Search Engine

For many, Google is the first option for searching for new sites. But do you know how the search engine works? Every search engine has three main functions Crawling [ To discover content], Indexing [ To track and store content] and retrieval [ To fetch relevant content when users query the search engine ].

Crawling

This involves scanning sites and collecting data about each page: titles, images, keywords, and other linked pages. Different crawlers may also look for different details like page layout, where advertisements are placed etc. But the question arises how a website crawled?

An automated bot called Spiders visits page after page as quickly as possible, using page links to find where to go next. When a web crawler visits a page, it collects every link on a page and adds them to its list of next pages. It visits the next page, collects all the links and repeats.

Indexing

It is when the data from a crawler paced in a database. Imagine making a list of books you own, their publishers, authors and page counts etc. Crawling is when you comb your every book while crawling is when you log them to your list.

Retrieval and Ranking

The search engine processes your search query and returns the most relevant pages that match your query. Ranking algorithms check your search query against billions of pages to determine each one’s relevance. A better algorithm translates to a better search experience.

Search Engine Optimization

It is a process of affecting online visibility of a website or a web page in a web search engine’s unpaid or organic results. In general, more frequently a website appears in the search results list, the more visitor’s visit on a website. There are two methods of On-page and Off-page optimization which helps to boost up the ranking of a website.

On- Page Optimization

Getting a good ranking in search is not an easy task. Search engines are getting more smarter every day. Now, it takes more than good content to beat your competitors. On-page optimization is the first step of SEO, which webmaster should look into. There are some techniques which will increase your overall click-through rate ratio.

1 Title Optimization

A site’s title tag is the most important website’s optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title Tag is the initial thing which is indexed by the search engine. Out of thousand results that a searcher sees, your site’s title has more appealing to get more information.

 Important things to include in your Title-

Your Name/Business Name/Site Name: If you want that your customers may search for you, it should be somewhere in the title.

Keywords: If you want to rank a certain keyword, it is good to place some of them in your title tag.

2 Meta Tags Optimization

A site’s meta description should contain a brief overview of your website on the areas and services that a business is specialized in. This small piece of text can be considered as selling snippet. If a searcher finds it appealing, one is likely to click and go inside to get more information.

3 Important HTML Tags

It is important for you to highlight certain parts of your website that you want your readers to look at. There are several HTML tags which allows you to do so. The header tags[ h1] [ h2] [ h3] till [h6], bold, italics etc. The h1 tag is given high importance by searching the engine.

4 Keyword Optimization

Your site’s content should be optimized in such a way that it can suit both search engine and readers. Stuffing your site with too many keywords can make site unreadable.

Important Elements in Keyword Optimization

Research: Do proper research before deciding a final keyword. Some of my favorite tools are the keyword planner.

Keyword Density: Try to have a moderate keyword density so that it can help search engine to determine that your page is relevant to the keyword that you are targeting. It is 1-2.5%.

5 Link Optimization

It is important to optimize your internal and external outbound links for search engines as well as to give your visitors better navigation. Try to use good anchor text when you are linking to other people.

6 Image Optimization

If your site has a lot of images, you need to optimize them too as they cannot read by the search engine. It is very easy for a human to interpret the image into its meaning. Alt text and image title are the two factors through which Google and reader can identify your page.

Off Page Optimization

It includes links which one is submitted to various sites, called link building. These links are in the eye of a crawler to crawl on a search engine. The sharing of a link on several web pages through various platforms like web 2.0, Forums, Social

Bookmarking, Comment, Article Submission, PPT Submission, Pdf Submission, Profile Submission etc and direct communication on social networking platforms helps your website to rank higher in the search engine results page.